In today’s digital-first world, your website is often the first thing a potential customer sees. For builders and construction companies in the UK, it’s more than just a brochure — it’s your digital storefront.
But most construction websites are riddled with mistakes that cost them clients, rankings, and revenue.In this post, we’ll uncover the 5 biggest website mistakes construction businesses make, and how to fix them to start generating leads on autopilot.
No Clear Call to Action (CTA)
The Problem:
Many construction websites look decent but don’t tell visitors what to do next. There’s no “Get a Quote” button, no contact number above the fold, and no urgency.
The Fix:
Add strong CTAs like
- “Get a Free Quote Today”
- “Book a Free Consultation”
- “Send Us Your Project Details”
Place these in multiple spots, especially at the top of your homepage and service pages.
Poor Mobile Experience
The Problem:
Most of your clients will visit your site from their phone, but many builder websites load slowly, have broken layouts, or tiny text.
The Fix:
Use a responsive website design that:
- Adjusts for all screen sizes
- Loads fast (under 3 seconds)
- Has large, tappable buttons
- Keeps forms simple for mobile users
At BuildersBranding, we build mobile-first websites — because most leads come from phones.
No Portfolio or Project Photos
The Problem:
People don’t hire builders they can’t see in action. If your website lacks before-and-after photos or recent projects, you’ll lose trust quickly.
The Fix:
Create a visual project gallery with:
- Clear, high-quality photos
- Short descriptions (location, type of work, timeline)
- Optional customer testimonials per project
A good portfolio proves you’re experienced and reliable — don’t skip it.
Not Showing Up on Google
The Problem:
Even if your website looks great, it’s useless if no one can find it. Many builders don’t invest in local SEO or content, so they miss out on daily search traffic.
The Fix:
- Target local keywords like “kitchen remodeler in Manchester”
- List your business on Google Business Profile
- Add location-specific landing pages
- Write blogs to rank for long-tail queries
Our SEO service at BuildersBranding helps builders rank higher and attract local clients.
DIY Websites That Look Unprofessional
The Problem:
Templates like Wix or GoDaddy may be cheap, but they often result in generic, outdated, or confusing designs that make your business look unreliable.
The Fix:
Hire professionals who understand both web design and the construction niche. Your website should:
- Reflect your brand and trust
- Load quickly and look clean
- Be optimised for lead generation
- Align with your long-term goals
Keep Your Website Updated
A site with old photos, broken links, or outdated info gives a bad impression
- Update project photos regularly
- Keep your services current
- Ensure contact info is always visible and correct
Need help with website maintenance? We handle it too.
Final Thoughts
Your website can either win you jobs or cost you opportunities.Avoid these mistakes and turn your construction website into a powerful marketing and sales tool — one that brings in leads while you’re out on site.
Ready for a Website That Works?
- Book a Free Strategy Call
- See Examples of Our Work
