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CASE STUDY · ROOFER IN HOUSTON, TEXAS
Bustamante Roofing: from a new website to page 1 on Google in Houston
Bustamante Roofing & Construction is a roofing company in Houston, Texas. We built their new website in early 2026 and started SEO in mid-2026. By October, the site was appearing in Google search results 9 times as often as in April, and ranking on page 1 for some of the most competitive roofing searches in Houston.
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Results at a glance
9x more Google impressions a month
Page 1 for "roofing contractor houston tx"
Average position 6 for "roofing companies in houston texas"
82,000+ appearances in Google search so far
The client
- Client
- Bustamante Roofing & Construction
- What they do
- Residential roofing, roof repair and replacement, emergency repairs, gutters and siding in Houston and nearby towns
- Website
- bustamanteroofing.com
- What we do
- New website built in early 2026, then SEO from mid-2026
- Period measured
- April to October 2026, from Google Search Console
The challenge
Houston is one of the most competitive roofing markets in the US, with hundreds of roofers chasing the same searches. Bustamante needed a website that Google would trust and show for the jobs they want: roof replacements, repairs and storm damage across Houston and the towns around it.
What we did
- Built a new website with a quote form on every key page and clear calls to action.
- A page for each service, including residential roofing, roof replacement, roof repair, emergency roof repair, slate roofing, flat roofs, free roof inspections, and gutters, fencing and siding.
- Pages for the areas they cover, such as League City and Hockley, so the site can rank outside central Houston too.
- Guides that answer homeowners' questions, such as whether insurance covers an old roof in Texas, whether you can stay at home during a roof replacement, and the best roofing materials for Houston's climate.
- Ongoing SEO from mid-2026 to improve rankings for the most valuable Houston searches.
Google results
Google impressions each month (2026)
New website, before SEOWith SEO
An impression is each time the website appears in someone's Google search results. More impressions for the right searches means more homeowners seeing Bustamante when they're looking for a roofer.
Where the site ranks on Google
| Search term | Average position |
|---|---|
| roofing company jersey village tx | 1.1 |
| roofing service houston tx | 2.9 |
| roofing contractor near me | 2.9 |
| roof repair | 3.2 |
| roofing houston | 5.7 |
| roofing companies in houston texas | 6.1 |
| roofing contractor houston | 8.0 |
| roofing contractor houston tx | 8.8 |
The homeowner guides do their job too. The guide on whether your roof is too old for homeowners insurance in Texas has an average position of 8.4, and the guide on staying at home during a roof replacement has appeared in Google over 1,500 times.
Figures from Google Search Console, March to early November 2026. Average positions can vary with the searcher's location.
What this means for your roofing business
If a new roofing website can reach page 1 in a market as crowded as Houston within months, the same approach works in a UK town: a page for each service and area you cover, guides that answer the questions homeowners ask, and steady SEO.
See how we do it for roofers: website design for roofers, SEO for roofers and AI SEO.
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Find out what is stopping your website from bringing in enquiries. We check your site, your Google visibility and your tracking, and send a short report with clear next steps. No cost, no obligation.
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“I personally review every website health check and every strategy we send out.”
Muhammad Umer, Director, Builders Branding
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