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MARKETING FOR UK ROOFERS
Marketing for roofers that brings in the jobs you want
Most roofers live on referrals and directory leads until the phone goes quiet. We help UK roofing companies get found on Google, in the map results and in AI search tools, with websites that turn a leaking-roof panic into a booked survey. Repairs, re-roofs, flat roofs and guttering: we help you win more of the work you want, in the areas you want to cover.
Free, no obligation. We review your website, Google visibility and enquiry tracking, and send a short plain-English report within 2 working days.
The jobs we help roofers win
Emergency roof repairs and leaks
Full re-roofs and replacements
Flat roofs (EPDM, GRP and felt)
Guttering, fascias, soffits and chimneys
10+ years in web design, SEO and digital marketing
1200+ websites delivered
Part of Cresvi Ltd, a UK-registered company
10+ years in web design, SEO and digital marketing
1200+ websites delivered
Part of Cresvi Ltd, a UK-registered company
10+ years in web design, SEO and digital marketing
1200+ websites delivered
Part of Cresvi Ltd, a UK-registered company
10+ years in web design, SEO and digital marketing
1200+ websites delivered
Part of Cresvi Ltd, a UK-registered company
Why is it so hard for roofers to get steady work online?
Roofing is one of the most searched trades in the UK, but it is also one of the hardest to win online. Homeowners are wary of cowboys, they shop around, and many jobs start with an emergency and a phone search at 9pm.
Demand comes in waves.
Storms and wet weather bring a rush of leak calls, then it goes quiet. If you only appear when someone already knows your name, you miss the busy weeks and struggle in the slow ones.
You are up against directories and big firms.
Checkatrade, MyBuilder and national firms take the top spots, and you pay per lead to compete with the roofer down the road.
Trust decides who gets the call.
People hire roofers they can check: real photos, reviews, guarantees and accreditations. A website that hides these loses the job to one that shows them.
Marketing for roofing companies, from website to booked survey
We are a roofing marketing agency in the sense that matters: we only work with trades, and we build everything around one goal, more enquiries for the jobs you want.
Website design for roofers
Fast, mobile-first roofing websites with clear services, real project photos and a phone number that is always one tap away.
Learn more →
SEO for roofers
Rank for searches like "roof repairs [your town]" and "flat roof replacement" with service pages, area pages and content that answers real customer questions.
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Local SEO and map results
Consistent business details across the web, local citations and area pages, so you show up when someone nearby searches for a roofer.
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Google Ads for roofers
Campaigns for emergency repairs and high-value re-roofs, with call tracking so you see the cost of every enquiry.
Learn more →
Google Business Profile help
Suspended, stuck in verification or not showing on Maps? We find the cause and help you get it back.
Learn more →
AI search visibility
Make sure ChatGPT, Gemini and Google's AI Overviews can recommend your roofing company when homeowners ask.
Learn more →
How do roofers get more leads without relying on Checkatrade?
Roofer leads come from three places: the Google map results, the normal search results and paid ads, with AI tools now starting to send enquiries too. You do not need all of them on day one. You need the right ones for your area and the jobs you want.
Find out what would work in your area01
Show up in the map results.
Most "roofer near me" searches show a map first. Your business details need to match everywhere they appear online, and your website needs clear pages for the towns you cover.
02
Have a page for every main service.
Roof repairs, re-roofs, flat roofs, guttering and chimney work are different searches. One "services" page cannot rank for all of them.
03
Prove you are not a cowboy.
Real job photos, before-and-after shots, reviews, guarantees, insurance and any accreditations you hold (for example NFRC, CompetentRoofer or TrustMark) belong on your site, not hidden in a PDF.
04
Make it easy to call in an emergency.
A click-to-call button, a WhatsApp option and a short form that works on a phone. A leak at 9pm will not wait for a slow website.
05
Use ads for the busy weeks.
Google Ads can put you at the top for emergency repairs within days, while SEO builds the steady work underneath.
What should a roofing company website include?
A roofing website has one job: get the right homeowner to pick up the phone. These are the things we build into every roofing site.
A clear headline that says what you do and where
Separate pages for repairs, re-roofs, flat roofs, guttering and chimneys
Area pages for the towns you actually cover
Real project photos, not stock images
Reviews pulled from Google or your review platform
Guarantees, insurance and accreditation logos
Click-to-call and WhatsApp buttons on every page
A short quote form that works on a phone
Fast loading on mobile data
Call and form tracking, so you know what is working
Want this for your business?
See our roofing website design service →
How does it work?
01
Free health check.
We review your website, Google visibility, reviews and tracking, and send a short report with the three changes that will make the biggest difference.
02
Plan and quote.
A clear plan with fixed prices and timelines. No long contracts to get started.
03
Build and launch.
We design, write and build what you need, and you approve everything before it goes live.
04
Track and improve.
Monthly reporting on calls and enquiries, then we keep improving what brings in the best jobs.
Who will work on your project?
Your project is led by Muhammad Umer, founder of Builders Branding and Director of Cresvi Ltd. Muhammad has 10+ years of experience building websites and running SEO and Google Ads campaigns for trade and home-services businesses, and he reviews every strategy before it goes to you.
Book a call with MuhammadRoofing marketing questions
How long does it take for a roofing website to start bringing in leads?
A new website with call tracking can bring enquiries from Google Ads within days. SEO is slower: most roofers see early movement in 2–3 months and steadier enquiries after 4–6 months, depending on how competitive your area is.
Is SEO or Google Ads better for roofers?
They do different jobs. Google Ads brings emergency and high-value enquiries quickly but stops when you stop paying. SEO takes longer but builds enquiries that keep coming. Most roofers start with both, then shift budget towards SEO as rankings grow.
Should I stay on Checkatrade or MyBuilder?
If they bring you profitable work, keep them. The aim is to stop relying on them, so more homeowners find you directly and you are not paying per lead to compete with other roofers.
Can you help if my Google Business Profile has been suspended?
Yes. Suspensions are common for roofers, often because of address or name issues. We check your profile against Google's guidelines, fix what is causing the problem and help you prepare a reinstatement request.
Do you work with roofers across the UK?
Yes. We work remotely with roofing companies anywhere in the UK, from sole traders to firms with several crews, and we build the plan around the towns you want to work in.
Do I have to sign a long contract?
No. Website projects are a fixed one-off price, and our monthly services have no minimum commitment.
More for roofers and other trades
Get a free website health check
Find out what is stopping your website from bringing in enquiries. We check your site, your Google visibility and your tracking, and send a short report with clear next steps. No cost, no obligation.
Your website
Your Google visibility
Your enquiry tracking
A short plain-English report within 2 working days
“I personally review every website health check and every strategy we send out.”
Muhammad Umer, Director, Builders Branding
Prefer to talk? WhatsApp 07878 779282