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CASE STUDY · WEBSITE AND SEO
Surplus Solutions: from 38 to 273 website enquiries a year with SEO
Surplus Solutions Group buys surplus, end-of-line and liquidation stock from UK businesses. We built their website and have run their SEO since November 2024. Website enquiries went from 38 in the year before SEO to 186 in the first year and 273 in the second.
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Results at a glance
7x more website enquiries than before SEO
459 enquiries in two years of SEO
41 enquiries in the best month
Top 5 Google positions for key stock terms
The client
- Client
- Surplus Solutions Group
- What they do
- Buy surplus, end-of-line, overstock and liquidation stock from UK businesses
- Website
- surplussolutions.co.uk
- What we do
- Website design and build, then SEO since November 2024
- Period measured
- November 2024 to October 2026 (two years of SEO), compared with the 12 months before
The goal
Surplus Solutions needs a steady flow of businesses getting in touch about stock they want to clear. Every enquiry is a possible deal, so the aim was simple: more of the right people finding the website on Google and sending an enquiry.
What we did
- Built the website with a clear enquiry form and a contact page that does the job.
- A page for each type of stock they buy, such as skin care and beauty, electronics, clothing, furniture, automotive and bankrupt stock, so each one can rank for its own searches.
- Guides that answer the questions sellers and buyers ask, such as what happens to stock when a UK business closes, selling surplus beauty products legally and whether Amazon return pallets are worth it.
- Ongoing SEO since November 2024 to keep those pages improving and growing.
The results
Website enquiries each month
Year before SEOYear 1 of SEOYear 2 of SEO
That’s 459 website enquiries over two years of SEO, with 41 in the best month (January 2026). Most enquiries were businesses offering stock to sell, which is exactly the work Surplus Solutions wants. Enquiries came in through the contact page, the stock-type pages and the guides. Four people also found the site through ChatGPT and then got in touch.
Where the site ranks on Google
| Search term | Average position |
|---|---|
| amazon pallets for sale | 2.0 |
| amazon return pallets | 2.4 |
| amazon return pallets uk | 4.1 |
| liquidation beauty products uk | 4.6 |
| beauty liquidation stock | 4.8 |
Average position from Google Search Console, July 2025 to November 2026.
How we counted
- We counted every enquiry sent through the website forms.
- We removed sales pitches (SEO offers, directory listings and similar) and our own test entries.
- If the same email address sent more than one message in a month, we counted it once.
- Phone calls, direct emails and WhatsApp messages aren't included, so the real number of enquiries is higher.
- Monthly totals varied. Since SEO started, the quietest month had 7 enquiries and the busiest had 41.
What this means for your trade business
Surplus Solutions isn't a trade business, but the approach is the same one we use for builders, roofers, plumbers and electricians: a page for each service you want to sell, guides that answer the questions your customers search for, and an easy way to get in touch.
See how it works for you: website design for trades, SEO for trades and AI SEO.
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